Band Kit

Band Kit
Band Kit

How to Market Your Band Online, Wading Through the Myths

Musicfinity is a site dedicated to unsigned bands, we have been speaking to bands and artists about their experiences in marketing online and have come to the following conclusions:  There are many articles in the world web trying to teach you how to market your band, most of these focus around a few areas:

Having a Myspace account

Sending out as many press kits as possible

Getting a street team to give out flyers

While all of these are good things, they are not the one solution to getting your band in the faces of the people that matter.

Take Myspace for example, many bands set up a page, frantically go through the site adding friends for a couple of weeks and then, once they have a few hundred, leave it and hope more people will add them.  This works to an extent but like any website, unless you are continually marketing it, not many people will find your page.  On top of this, the friends you get on a site like Myspace are from all over the world making it a bit difficult for most of them to attend the gig you have in your sleepy village next weekend.

With press kits, you have to be very clever, it’s no good sending off your cd to 100 places, hoping you will get a review or a mention, you need to build up a relationship and have people asking you for your music.  The other problem is where do you send your kits too?  There are some helpful resources available online and in books but you need to spend the time finding the right places and the right people for your music to go to.

Lastly, we have the street team, that tireless workforce of friends and fans that will go out and deliver your leaflets.  These teams often start of strong but after a few days in the rain can drop off and never be seen again.   Many even think that after 3 or 4 tries of getting the word out, you should have made it, be signed and off on tour, the reality is quite different.

So what can we do to solve this?  I believe that there are 2 things needed, number 1 is hard work, if you are prepared to go the extra mile, success will follow.  Number 2 is using the right resource to help you along the way.  There are many out there but we recommend www.musicfinity.com.  They actively promote your profile,  provides lists of people you should be sending out press kits too, advice on what should be in them and lets you do everything online, saving you money in postage.  You can also manage your fans and street team and reward people that get the word out about your band, making sure they stick around to help you further.

The site also tracks your efforts and lets people such as labels and promoters know that you are a hardworking band that deserves gigs and even being signed. 

 The one thing you can’t underestimate is the amount of work you and your fellow band members need to put in.  Come up with a 5 year plan, decide on a marketing plan, a budget and divide jobs up between members.  Being a band is more than just the music, it’s about being a business, after all you want to make a living from it don’t you?

About the Author

Mike Deal is the ceo of Musicfinity.com a site with the vision to help YOU fulfil your ambitions and vision within the music industry.

Find us at www.musicfinity.com and www.musicfinity.net

 

Why was the release of the band kit for guitar hero world tour delayed untill november 16th?

The band kit for guitar hero world tour came out on october 26th for playstation 3,xbox 360, and nintendo wii. But the band kit for playstation 2 doesn’t come out untill november 26th.I just want to know why.

im pretty sure that is said they still had to work some kinks out of the game, it has technical problems like freezing.

maybe they are making everything wireless.

Dave Matthews Band-Kit Kat Jam (The Gorge)


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