Year Door

Year Door
Year Door

Most pre-boomers grew up eating and drinking products that disappeared from the scene well before the end of the 20th century. As children, bread and milk was delivered to our homes by a horse drawn wagon. This gave way to trucks soon after WWII. These were replaced by supermarkets which offered more selections and lower prices. So housewives went to stores for the products they needed rather than have the products come to them.

When this dramatic change in the distribution system occurred, only a few strong brands made the trip to the stores. Some of them hung on for a while by taking their products to neighborhood grocery stores. But these little stores selling fewer brands at higher prices were on the way out, so this stop-gap measure produced only temporary refuge for the companies marketing brands through this dying distribution channel.

Other brands, those with production facilities or a loyal customer base, were purchased by the stronger marketers and ultimately folded into their brand franchise. Most of these operations and their products, although once dropped at our doorsteps and welcomed into our homes, faded into obscurity. We rarely think of these old friends except on those occasions when someone or something brings back these specific childhood memories.

As for those powerful brands that transitioned into the supermarkets, we can’t find them anymore either. Baked goods and dairy products are considered commodities, meaning there is no noticeable difference when comparing one brand to another. To most people a glass of milk is a glass of milk regardless of the name on the bottle or carton from which it was poured.

Keeping a brand name alive in a commodity category required advertising, but prices had to be competitive. The grocery chains realized that price was the big factor when it came to consumers choosing a commodity. So the supermarkets purchased or built diaries and bakeries of their own and slowly edged the other brands off the shelf. Today, specialty baked goods brands can be found in stores, but what happened to the big national dairies such as Sealtest and Borden?

In spite of the changes that evolved over the years, I hope this article takes you back to those days when the bread and the milk arrived in time for breakfast and the delivery men made their rounds on Friday’s to collect for what they brought to your home that week. These men were the living personalities for the products they delivered.

Those of us from Northeast Philadelphia can recall the names that were delivered in our neighborhoods. There was Supplee and Harbison milk as well as Friehofer and Bond bread, to name just a few. Can you remember the brands delivered to the homes in your community? Just thinking about them makes you smile. Doesn’t it?

Don Potter, a Philadelphia native, was born in 1936 and is a 50 year veteran of the advertising agency business. Now living in Los Angeles, he has written two novels in retirement, frequently writes on marketing issues, and has a blog dedicated to pre-boomers (those born between 1930 and 1945).

Read more articles for and about pre-boomers with thoughts, comments and opinions designed to spark thinking, foster discussion, and stimulate debate by logging on to http://www.pre-boomermusings.com

What does the return postage stamp do in paper mario the thousand year door?

It is what you get after you beat bonetail.

It returns the damage done to you, to what ever caused the damage.

(I don’t think it’s really worth it! lol, but it’s cool to finally beat the place. And you get great things every 10 levels.)

Paper Mario: The Thousand-Year Door – Prologue – Episode 1


Belmont Silk Decorative Front Door Wreath 22 Inch - Year Round Outdoor Wreath With Hanging Loop And White Storage Gift Box


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This a shapely front door wreath that adds a touch of beauty to any home or decor. Functions as a great three season wreath, display in winter, spring, summer. Measures 22 inches diagonally across and 5-6 inches deep. Not only is the wreath beautiful, but it comes with a white storage box that can be used year after year to store your wreath when the season is over. The glossy white wreath depot b…

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About the Chinese New Year brief: According to the history, the Chinese New Year Festival has the more than +4,000 years, and started from Yu Shunxin times, and now as the most important festival all over the year in China. It is the beginning of the New Year, all the worked people across the country will go back to home staying with their family members to cerebrate the Festival. Parents will pre…

10in x 3in Happy New Year Magnet Car Door Magnetic Truck Sign by StickerTalk


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10in x 3in (254mm x 76.2mm) Happy New Year MagnetHappy New Year Magnet Design:This bumper magnet is 10 inches wide by 3 inches tall when applied and has the words, Happy New Year on a white background, along with a an image of cartoon fireworks.  If you have any special requests for magnets or any other type of decal, please do not hesitate to contact us. All items shipped from the USA. A…

1994 1995 1996 1997 Ford Pickup Door Latch Cable fits Left Hand Drivers or Right Hand Passengers Inside Door Handle Cable for the F150, F250, F350, F450 years 94 95 96 97


1994 1995 1996 1997 Ford Pickup Door Latch Cable fits Left Hand Drivers or Right Hand Passengers Inside Door Handle Cable for the F150, F250, F350, F450 years 94 95 96 97


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